Our bakery booth at Kent Farmers Market, Kent, CT
这个周末是我们本赛季第一个在康涅狄格州肯特市肯特农贸市场的农贸市场。在其中一个市场中拥有一个展位必须是最好的销售方式。客户很友好，总是在寻找美味的东西，其他供应商很公平，总是乐于提供帮助。在市场开始之前，我的妻子和我听到各种农民在讨论价格，因此没有人削弱其他任何人。我们还听到了很多：“好吧，如果您要做到这一点，那我就不会带任何东西”。如果有足够的客户可以解决，这可能会很好，但是当客户稀缺时，它可能具有挑战性。但是，如果您是一个激烈的竞争对手，我建议您远离这些市场，因为您不会持续很长时间，而且我认为供应商之间的公平性不会很快消失。
About a week before the market, we practiced setting up the tent and loading the car. This was a huge help, and I know that if we hadn’t conducted a dry run we would have been scrambling to get there on time. The pictures above are of our Volkswagen Jetta, loaded to the brim with barely enough room for me and my wife to fit. We managed to fit (1) 10 x 10 tent, (2) 5 foot tables, (1) 8 foot table, (6) 18 x 26 bakery tubs, (4) cookie jars, (1) 3-shelf display, (4) table top displays, (2) cutting boards, (1) cash box, (4) jugs of water and (6) tubs of cookies plus a large box of packaging! Total preparation time – 12 hours including all of the baking and packing, plus 6 hours for driving, selling, breaking down and putting away all of the gear.
Now, let’s get into the economics of the Farmers Market. For smaller markets you are looking at $130-$200 for the season. Larger markets can be more, and if you have more than one tent, you can pay upwards of $600-$800 for the season, although this is generally not the case for bakers. Watch out for markets that try to charge a commission on top of their fees. If they really want you to join their markets, the fees could possibly be waived. Stick to your guns on this one, because the more you make, the more you pay.
市场的第二个因素是想出您可以赚取的潜在收入，这不仅可以受到客户钱包的开放性的限制，而且还可以受到运输的紧凑性（请参阅上面的段落）。我可能可以将价值600美元的产品放入JETTA中，但这对我来说是盈利能力的低端。请注意，我投入一个市场的时间，两名工作市场的每小时$ 8- $ 10的价格乘以5小时 - 此后，我的价格为100美元。然后以每小时10美元的价格来制作所有东西（假设需要两个人8小时）的时间来考虑两人的时间 - 另外160美元。价值600美元的产品的可观利润率（仅成分）为65％，您正在寻找$ 210的$ 210来购买食材。因此，毕竟，您剩下的130美元，其中一半可能回到支付租金。如果您自己做很多工作，那么您可以在口袋里拿出超过65美元的价格，如果您可以在汽车中安装更多，那么您会好多了。
So, I hope I didn’t scare anyone away from a fun adventure! If this seems daunting, start slowly. If you handle stress well and are up for a challenge go for 3 or 4 per week. If you love to sell, you will definitely have a good time. Leave your comments or email me: basementbaker@bakelocal.com.
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Farmers Markets are totally worth the trip, even if they are an hour away. Places like Kent are great because the market is in the morning, so a lot of people come hungry. Also, markets create a sense of urgency because you are only there once per week, so people buy more. Eventually, like you said, I would like to sell the cafes along the way, but first I need a bigger vehicle. So far each market has been worth the effort, but there is a little risk involved because you never know how much you are going to sell.
至于CSA，您是否与客户谈论他们如何通过购买股票在农场投资？获得合适的客户非常重要，如果他们知道自己有一些风险以获得投资回报，他们将欣赏更多的收获。要以另一种方式解决此问题，请开始打印一个新闻通讯，该新闻通讯具有特定于客户每周获得的食谱。有些食谱可能是为了烹饪某些蔬菜，但另一些食谱可以解决。这样，如果您有太多的黄瓜，可以准备好的沙拉和泡菜。精美的烹饪有很多很棒的食谱，我认为他们最近有一篇关于冷冻的文章。
Kent is almost an hour a way from your bakery! Is it worth the trip? I was also surprised that Shortt's Farm goes all the way to the New Canaan Farmers Market. I suppose you can increase your profit by selling to a few cafe's along your route, but then you would be taking away inventory from your market stand. Do you bring marketing materials to display to potential catering customers?
我在康涅狄格州雷丁附近的CSA农场工作。我相信农贸市场会提高客户满意度，但是对我们来说，经济学还不是。CSA为季节预准备工作并保持收入稳定，但客户永远不会选择他们每周获得的收入。看来他们总是在抱怨要么得到太多的东西或不够的东西。